Pedal Ahead was envisioned, designed and created by San Diego County Supervisor Nathan Fletcher and Rider Safety Visibility, with initial funding provided by San Diego County, The Left Coast Fund and The San Diego Foundation’s COVID-19 Response Fund.

Join the Pedal Ahead Movement!

Electric bicycles are now available for commuting to work and school, transportation and day-to-day activities, all while promoting an active health lifestyle! Each participant rides an average of just 5 miles per day, tracks and shares rides for our e-bike study, and secures low cost bicycle insurance. YOU own the Pedal Ahead e-bike following the successful completion of the two-year term! Qualified participants must live in San Diego County Supervisorial District Four.


Join the Pedal Ahead Movement!

  • Note: One Pedal Ahead e-bike allowed per household
  • (Which of these describes your personal income last year?)

Qualified participants must live in San Diego County Supervisorial District 4.

District 4 zip codes: 92037, 92093, 92101, 92103, 92104, 92105, 92106, 92107, 92108, 92109, 92110, 92111, 92114, 92115, 92116, 92117, 92123,92140, 92161

Join The Movement


What is the Pedal Ahead program?

Pedal Ahead is a two-year electric bicycle program by Rider Safety Visibility (RSV), a 501c3, in partnership with County Supervisor Nathan Fletcher to serve as an alternative to automobile transportation in County Supervisorial District 4. Through the adoption of electric bicycles, Pedal Ahead’s goal is to provide quality of life improvement for participants using the e-bikes for commuting and recreational activities. Through phased integration Pedal Ahead will create a network of individually operated e-bikes that are initially loaned and eventually owned by participants at the program’s two-year conclusion. The program will emphasize increasing e-bike ridership throughout the District, but with a specific focus for residents living in Chollas (92105, 92102, 92115), City Heights (92105), Encanto (92114), Linda Vista (92111), and Rolando and Redwood Village (92115, 92105). Riders will use a GPS technology app to track trip distances, and transportation and recreation patterns, which will be reported to RSV and updated regularly. There will be up to 400 e-bikes available before July 2021.

Where must I live to qualify for the Pedal Ahead community e-bike program?

To qualify for the Pedal Ahead program you must live in one of the following zip codes in Supervisorial District 4  — 92037, 92093, 92101, 92103, 92104, 92105, 92106, 92107, 92108, 92109, 92110, 92111, 92114, 92115, 92116, 92117, 92123,92140, 92161

Is the Pedal Ahead program supported by County Supervisor Nathan Fletcher?

Absolutely! County Supervisor Nathan Fletcher is an avid cyclist and electric bike enthusiast. He has recognized the importance of electric bicycles for addressing our environmental challenges, promoting healthy living, and creating communities. In vibrant and bikeable District 4, Pedal Ahead will make this vision a reality in partnership with Rider Safety Visibility.

Where are Pedal Ahead electric bikes available?

Pedal Ahead has 200 electric bicycles available to participants in San Diego County Supervisorial District 4, with an emphasis on those living and working in the zip codes of 92105, 92102, 92115, 92114 and 92111.

What Electric Bicycle Model?

Pedal Ahead electric bicycles are the popular Electra Bicycles Townie GO! 7D, available in the Storm Cloud step thru and Matte Black step over frames. The e-Bikes are simple to use, have comfort saddles, and feature with three levels of pedal assist — meaning the rider must be pedaling to receive the electric boost from the motor. Electra Bicycles is headquartered in Solana Beach, making them the perfect partner for this San Diego County project.

Each bicycle is new, whereas participants will be the inaugural user. We sanitize each unit upon delivery

How do I join the Pedal Ahead Movement?

Simply fill out the short participant questionnaire at, click submit. Rider Safety Visibility staff will review the application and contact you via email and telephone to arrange delivery or pickup of the Pedal Ahead e-bike. RSV does not share participant information with third parties.

What are the Participants’ Requirements?

Each participant is required to ride the Pedal Ahead e-bike an average of five miles per day over the course of the two-year period, a total of 3,650 miles. At the conclusion of the program, the e-bike becomes theirs’ to own. Participants not reaching the mileage level will be offered the opportunity to own the e-bike at a pro-rated cost to be determine. Participants will be required to track their mileage and report to Rider Safety Visibility. In addition, riders are required to carry insurance for liability, loss, theft and damage to their e-bike.

Who are Pedal Ahead’s Community Center partners?

Pedal Ahead has designated Uptown Bicycles at 3426 Adams Avenue in Normal Heights, as its flagship community center for program participant meetings, group rides, neighborhood forums, e-bike distribution and maintenance, skills training and rider safety education. During the two-year period, the Uptown Bicycles will be available to conduct regular maintenance and safety inspections overseen by Rider Safety Visibility. In addition, University of San Diego (USD) and The Brink, through the Innovate-Up Program, has made its resources available to Uptown Bicycles, including business mentoring, legal, and financial resources. 

Do I have to be an expert cyclist to receive a Pedal Ahead e-bike?

Absolutely not. The Pedal Ahead program is open to riders 18 and up and all bicycling abilities. We want the electric bikes to be used for work, recreation and above all else, promote active healthy lifestyles. Monthly classes will include opportunities to learn more about e-bikes, how to ride safely, maintenance and bicycle security, and other bicycle related topics.

What about e-bike safety and security?

Rider Safety Visibility will be providing each participant with a safety and visibility package that includes helmet, high visibility vest, front and rear bicycle lights as well as bike lock for security. Each e-bike will also be equipped with devices that secure front wheels and seats. RSV will provide instruction on how accessories and safety features are operated.

How does Pedal Ahead support workforce development in the bicycle industry?

Pedal Ahead also supports workforce development in these under-served communities by providing an opportunity to the targeted age group (18-26) to participate in internships, mentorships and education classes through a Community Center partnership with Uptown Bicycles. Rider Safety Visibility has worked with leaders in the bicycle industry to develop a curriculum to include small business entrepreneurship, marketing and sales and mechanical bicycle maintenance. Through a network of partners in both the local and national bicycling industries, the program will also allow additional opportunities for young adults to gain real-world work experiences, which include learning maintenance on traditional and electric bicycles, group rides, and participating in events that support the Pedal Ahead program. For more information, and to sign up, email

What are the Pedal Ahead Young Adult Education Courses?

Pedal Ahead Course #1

  • TOPIC: Your First Miles on Pedal Ahead e-Bikes
  • DATE: October 24, 2020
  • TIME: 11:00 a.m. to 1:00 p.m.
  • WHERE: Uptown Bicycles, 3426 Adams Avenue, San Diego

    DESCRIPTION: This Pedal Ahead course will discuss the how to get the best e-biking experience possible with an in-depth look at the operation, maintenance and trouble-shooting of the Electra Townie GO! 7D electric bicycles. Experts from Uptown Bicycles and Electra Bicycles will be on-hand as well as RSV leaders to discuss safe e-biking tips.

Pedal Ahead Course #2

  • TOPIC: Bicycle Mechanics Are Needed
  • DATE: November 7, 2020
  • WHERE: Uptown Bicycles, 3426 Adams Avenue, San Diego

    DESCRIPTION: With the bicycle industry booming, there is a dramatic need in San Diego County for trained and certified bicycle mechanics to build, set-up and maintain both conventional and electric bicycles. This course will bring together expert mechanics from both the bicycle dealer and mobile mechanic perspective, discussing the path for certification and prospects for employment in San Diego County and across the nation. A special emphasis will be placed on electric bicycles during this session. To include Group Ride!

Pedal Ahead Course #3

  • TOPIC: Ins and Outs of Working in a Bicycle Store
  • DATE: November 14, 2020
  • WHERE: Uptown Bicycles, 3426 Adams Avenue, San Diego

    DESCRIPTION: Bicycle stores are invaluable conduits to their local communities, selling bicycles, parts and accessories,  maintaining customers’ bicycles, plus servicing as a community hub. They become important lifelong resources as kids learn to ride and become adults taking their love of bicycling with them on their journey to healthy active lifestyles. Owners of three of San Diego County’s leading bicycle store will share their knowledge and perspective on how they have built their business, what they are looking for in hiring new employees, and what are the responsibilities of individual jobs.

Pedal Ahead Course #4

  • TOPIC: Sales & Marketing Careers in the Bicycle Industry
  • DATE: November 21, 2020
  • WHERE: Uptown Bicycles, 3426 Adams Avenue

    DESCRIPTION: The bicycle industry features immense competition as bike and e-Bike manufacturers, parts and accessories companies look to add customers and increase market share. Brands carefully cultivate marketing and PR strategies to influence buyers’ decisions via traditional media, product reviews, social media and testimonials from customers and ambassadors. The panel of experts will discuss careers in the burgeoning area of marketing in the bicycles industry from the perspective of inside and outside marketing and public relations.

Pedal Ahead Course #5

  • TOPIC: Entrepreneurship in the Bicycle & Sports Industry
  • DATE:  December 5, 2020
  • WHERE: Uptown Bicycles, 3426 Adams Avenue

    DESCRIPTION: San Diego is home to a high concentration of bicycle and sports performance companies. What does it take to turn an entrepreneurial idea into a full-fledged leader in the sports industry? Pedal Ahead will bring together a unique panel of experts will discuss the process to create a business, obtain funding and bring your dream into a reality.

Pedal Ahead Course #6

  • TOPIC: Careers in the Bicycle & Electric Bike Media
  •  DATE: December 12, 2020
  • WHERE: Uptown Bicycles, 3426 Adams Avenue

    DESCRIPTION: There are dozens of publications and hundreds of bicycle, gear and blog web sites that cover the bicycle and e-Bike industry. If you like to write and have a keen interest in these industries, many media outlets are looking for writer contributors to cover events, write product reviews and share their knowledge with like-minded bicycle industry enthusiasts. Pedal Ahead will bring together a decorated panel of media experts to discuss all aspects for covering the bicycle and e-Bike industries.

Pedal Ahead Course #7

  • TOPIC: Staging Bicycle Industry Events
  • DATE: December 19, 2020
  • WHERE: Uptown Bicycles, 3426 Adams Avenue

    DESCRIPTION: The post COVID-19 world poses challenges in the near term to hosting various bicycle events. But the industry remains creative in its approach to attract attendees, rider and customers. We have seen smaller group events, to virtual trade shows and even Gran Fondo rides during 2020. The panel of experts will discuss some of their greatest successes in staging bicycle events and forecast what is on the horizon in terms of promoting future events in the post COVID-19 world. And they will cover what skills are needed to perform in the bicycle events industry.

Who are the Pedal Ahead partners & supporters?

Founding Partners:

  • Rider Safety Visibility 501c3
  • County Supervisor Nathan Fletcher
  • San Diego County’s Community Enhancement Program
  • The Left Coast Fund
  • The San Diego Foundation’s COVID-19 Response Fund


  • Uptown Bicycles
  • Electra Bicycles
  • NiteRider Technical Lighting
  • ArroWhere Equipment
  • Kali Protectives
  • PinHead Bike Security
  • California Bicycles
  • Rocky Mounts
  • Vittoria Cycling Shoes
  • LOT204 Creative
  • Hammond Climate Solutions

Community Outreach:

  • Adams Avenue Business Improvement District
  • Broadway Heights Community Council
  • Linda Vista Town Council
  • San Diego Continuing Education
  • San Diego Workforce Partnership
  • YMCA of San Diego County

Environmental Sustainability

Healthy Living, Active Lifestyles

Creating Community



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Miles Traveled
Calories burned
CO2 emissions reduction: e-bike over automobile

News & Updates


Pedal Ahead Safe Bicycling Tips

E-Bike and Safety Equipment Checklist Before you head out, here are a few items you should take with you to help keep you safe on...

Supervisor Fletcher & Rider Safety Visibility Launch Pedal Ahead Electric Bicycle Community Program

On September 22, Supervisor Nathan Fletcher, in partnership with the 501c3 Rider Safety Visibility (RSV), today launched Pedal Ahead, a two-year, emission-reducing program designed to...

Rider Safety Visibility Receives Grant for Pedal Ahead, a Young Adult Workforce Development Program in Bicycle Industry

Job training is part of an innovative community electric bicycle incubator program Rider Safety Visibility (RSV), a San Diego-based nonprofit, has received a $200,000 grant...

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San Diego, CA 92116
Phone: 619-857-2782

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